Your Social Sucks

Your Social Sucks, And I Mean That In The Nicest Possible Way. You think that just because you or your $12 an hour clerk posts or Facebook a pic of a sale sign or a menu or a dish your serve or smiling employees or what ever three times a week you have a social media...

If Display is Dead What is Alive?

Last week I wrote a piece on local ad spending. It was spurred by stats I found stating that the Williamsport ad spending is projected to top $60 million in 2017 and that more than half of that would be spent online. It further showed that 76.2% would be spent on...

Local Ad Spending, $26 mil on Display?!

I picked up the image to the right the other day when I pondered how much is spent on advertising in Williamsport. I got sidetracked. It’s been a while since I’ve had the numbers at my hands of ad money spent in the Williamsport area, the breakdown by...

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